Choosing a good Webflow template is not easy
Selecting a Webflow Template that is both strong on a technical level and aligns with your needs is not an easy task. There are thousands of templates available, with many being added to Webflow Marketplace on a weekly basis, which makes the decision-making process even more challenging.
That's why we've prepared this guide to help you in finding the ideal template for your business. It covers some general thought principles and practical tips, ending with our selection of favourite templates for you to consider.
Think about your needs first
It's easy to become enthusiastic about a template due to its sleek design and elaborate animations, only to realise later that it lacks the necessary sections and pages for your business. Before embarking on your search through the Webflow Marketplace, it's essential to create a must-have list of the elements you're seeking. This list can encompass specific sections like a pricing grid or a contact form, or it can be more general, such as particular pages. It's also wise to consider Webflow features like CMS (Content Management System) or Ecommerce capabilities.
Additionally, remember to consider your needs months or even years down the line. For instance, you may not require a blogging functionality immediately, but you might want to launch a blog three months from now. In this case, it's a prudent approach to select a template that already includes a CMS Blog feature. You can temporarily disable it and then enable it later when you're ready.
Start the search by category
The most straightforward way to find a template is to search by category. On this page, you can find a list of all the tags that designers use to assist others in discovering their templates.
Once you have selected a tag that suits your needs, don't hesitate to scroll. The Webflow Marketplace doesn't arrange templates based on sales data or popularity; instead, they are ordered by the publication date. This means that the best templates might not always be at the top of the page, and the one you are seeking could be located somewhere further down.
If you are seeking a template within popular categories like agency or portfolio, you will have hundreds of options to choose from. However, there's a chance that your business might not fit into any specific category. In such cases, you might want to consider exploring the "business" and "multi-layout" tags, as they often feature more versatile, multipurpose templates. If this approach still doesn't yield the results you're looking for, continue reading the rest of this guide to uncover alternative methods for discovering your ideal template.
Consider a Multi Layout template
Webflow categorizes Multi Layout templates as those that include at least three variations of at least three static pages. Using the example of a standard website consisting of a homepage, an about page, and a contact page, a Multi Layout template will consist of three versions of each of these pages. We have written a detailed article about Multi Layout templates, explaining why and when to choose them, along with our selection of 10 expertly handpicked templates. You can check it out here.
While Multi Layout Templates are, on average, slightly more expensive, they also offer much more in terms of versatility, consistency, time efficiency, adaptability, scalability, and cost efficiency. While single layout templates will cost a maximum of $79, Multi Layout templates will vary between $79 and $129. However, we truly believe it's worth the price.
It's not only about the looks and animations
Webflow is a tool that allows for complete design freedom and makes creating custom animations relatively easy. You can definitely see this when trying to find your perfect template. As a non-designer, it's easy to become enthusiastic about a template due to its unique animations, without really considering the usability and user experience of the website. It's important to keep in mind that what looks great to you at the moment might become difficult for your users to use in the future.
Needless to say, heavy animations will have an effect on your website's performance and ease of editing and customization. If you are looking to explore Webflow's best practices, we highly encourage you to check out this article from Toptal to better understand what makes a Webflow project truly optimized and scalable.
While you're searching for your future website, in addition to looks and animations, it's also important to think about scalability and user experience.
Find a designer you absolutely love
There are dozens of designers in the Webflow Marketplace, all offering different styles, experiences, and personal touches to their templates. While searching for your template and coming across one you love, even if it doesn't seem to perfectly fit your needs, it's worth checking out other templates from the same designer. They might have just what you need with a similar style.
At Wavesdesign, we combine years of experience in UI/UX design and Webflow development. We would love for you to take a look at our templates here.
Test before purchase
Many clients are not aware that they can actually test and play with a template before purchasing it. In fact, all of them are "open," so you can see exactly how a template looks from inside Webflow.
When you go to the specific template page on the Webflow Marketplace, you will notice a button saying "preview in Designer." This will open a read-only Webflow Designer window that looks exactly the same as when you buy a template and import it into your Webflow account. This will allow you to experiment with a copy, colors, and imagery to see how the website will look with your content. It's important to note that if you refresh this tab, you will lose all your progress. However, you can keep it open for hours or even days to avoid losing your edits.
Our expert handpicked template for your next project
If, after reading this article, you're feeling a bit overwhelmed and don't have the energy to search through hundreds of Webflow templates, the expert selection below might be the perfect choice for you. All the templates below are perfectly designed and developed, optimised for user experience, responsiveness, and ease of customization.
1. Gridfolio - Portfolio Template
The Gridfolio Multi Layout Template was designed with designers in mind; however, its minimalistic and timeless design might be the perfect choice for you and your business.
Gridfolio Template details:
- Price: $129
- Pages 18+
- Figma file included
- CMS collections: 2
2. Code House - Business Template
Code House is also a Multi Layout template with an extremely multi-purpose approach, making it a perfect choice for various businesses and companies.
Code House Template Details:
- Price: $129
- Pages 22+
- Figma file included
- CMS collections: 4
3. Investas - Finance Template
This dark-themed Webflow Template was designed with finance, tech, and SaaS companies in mind. So, if you are in the tech industry and looking for a dark-themed website, this might be a perfect choice for you.
Investas Template Details:
- Price: $79
- Pages 22+
- Figma file included
- CMS collections: 3
4. Tech Studio - Agency Template
Sticking with the dark theme, the Tech Studio Multi Layout Template offers a more multipurpose approach compared to the Investas Template. Although it was designed with creative agencies in mind, it can be the perfect choice for all kinds of businesses.
Tech Studio Template details:
- Price: $129
- Pages 25+
- Figma file included
- CMS collections: 4
5. Muza - Podcast Template
If you are looking to create a community-driven and content-rich website, the Muza Template will be the perfect choice for you. Its clean CMS structure and full E-commerce setup make it easy to start your podcast, write a blog, create a community, or begin selling your merchandise.
Muza Template details:
- Price: $79
- Pages 21+
- Figma file included
- CMS collections: 5
6. Inspired Studio - Agency Template
This is another Multi Layout Template with beautiful layouts and engaging animations. Inspired Studio is a perfect and safe choice for all agencies and businesses.
Inspired Studio Template details:
- Price: $129
- Pages 26+
- Figma file included
- CMS collections: 3
7. Tech Waves - SaaS Template
Tech Waves is a great choice for anybody in the tech industry, whether you are an app or SaaS provider or if you are offering different kinds of tech services. This template is Multi Layout, so it will be scalable and easy to customize. It includes beautiful 3D elements and a large type.
Tech Waves Template details:
- Price: $129
- Pages 26+
- Figma file included
- CMS collections: 2
8. Regler - Medical Template
Regler is a template focused on medical companies and can be used by clinics, doctors, or freelance nurses. If you are offering medical services and are looking for a professional and trustworthy online presence, the Regler Template will be a perfect fit.
Regler Template details:
- Price: $79
- Pages 18+
- Figma file included
- CMS collections: 3
9. Consult Me - Consulting Template
Consult Me is a modern and simple template focused on freelance consultants; however, it can be adjusted for all kinds of freelancers. If you are a freelancer looking to showcase your services and case studies, the Consult Me Consulting Template is perfect for you.
Consult Me Template details:
- Price: $79
- Pages 16+
- Figma file included
- CMS collections: 2
10. Specter Ross - Law Firm Template
If you are a company or freelancer working in the law industry, the Specter Ross Template will be perfect for you. This template offers a tailored look to fit the law industry and create the credibility that your law company needs.
Specter Ross Template details:
- Price: $79
- Pages 18+
- Figma file included
- CMS collections: 3
Summary
We understand that selecting a Webflow Template is not an easy task, especially for non-designers. However, we believe that our 101 guide above has helped you at least a bit to get closer and has provided you with all the necessary information to use in your next search.
On the other hand, if you don't feel like searching yourself and would love to get some expert knowledge or learn what other specialists have chosen, check out our 2023 Best Seller Webflow Templates, as well as the expert pick of Best Multi Layout Webflow Templates.
